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On July 16, 2007, the band, then known as Level 70 Elite Tauren Chieftain, released their second song, " I Am Murloc." On Augat that year's BlizzCon, the band performed two new songs, " Rogues Do it from Behind" and " Terran Up the Night". In the distant future of StarCraft II, a TV advertisement viewable in the Hyperion's Cantina shows that they will rename themselves "Level 800 Elite Tauren Chieftain", and will actively tour the galaxy.
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During BlizzCon 2011, the band announced that with the new expansion World of Warcraft: Mists of Pandaria that they had done another name change to the band's current title, Level 90 Elite Tauren Chieftain.
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With the coming of the third expansion, World of Warcraft: Cataclysm, and the raising of the game's level cap to 85, the band has eschewed traditionals labels to become The Artists Formerly Known as Level 80 Elite Tauren Chieftain. They were then renamed to their title, Level 80 Elite Tauren Chieftain, to comply with World of Warcraft's second expansion, World of Warcraft: Wrath of the Lich King - which once again has raised the game's level cap to 80. The band was later dubbed Level 70 Elite Tauren Chieftain following the release of World of Warcraft's expansion, World of Warcraft: The Burning Crusade - as The Burning Crusade raised the game's level cap to 70. The name was changed to Level 60 Elite Tauren Chieftain for BlizzCon 2005 - level 60 then being the highest level attainable in World of Warcraft. The band has been known by several monikers since it was established originally being known as Tenth Level Tauren Chieftain - level 10 being the highest level a tauren chieftain hero could be in Warcraft III: Reign of Chaos and its expansion. You can help expand it by clicking Edit to the right of the section title.
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